Sensitive Population

Most people can enjoy – even benefit from – drinking alcohol in moderation. But alcohol affects people differently. For example, men typically can tolerate more alcohol than women. Your weight and general health can be factors in the amount of alcohol you can tolerate. Family history should also be taken into account.

That’s why it’s important to practice smart consumption and to know your limits.

But there are certain groups of people, known as sensitive populations, who shouldn’t consume alcohol under any circumstances. This, of course, includes those under the legal drinking age of 21.

Minors and Alcohol

At North American Breweries, we take our responsibility as an alcoholic beverage-producing company very seriously. And while we promote consumption in moderation by adults, we also try to prevent consumption of alcohol by minors, or those under the legal drinking age of 21.

There are many good reasons why minors should not consume alcohol. Adolescents can’t handle alcohol like adults can. They typically weigh less and have less water in their bodies to dilute alcohol and they have fewer enzymes that help the liver eliminate alcohol.

An adolescent’s brain is more vulnerable to damage caused by excessive alcohol consumption. Recent studies show that the brain is not completely developed until 20 years of age. Thus, adolescents are at higher risk when they drink, since alcohol inhibits the development of certain brain parts.

As a parent, you can play a key role in educating your children about alcohol and talking to them about the many problems associated with excessive consumption so they have correct information. Please make this discussion a key part of your general health and safety conversations with your children.

Other Sensitive Populations

In addition to minors, there are additional sensitive populations who should avoid alcohol completely because, for them, there is no known amount that is safe to consume. This includes:

  • Women who are, may be or are trying to become pregnant
  • People driving a vehicle or operating machinery
  • People with certain medical conditions that might worsen with alcohol consumption
  • People taking prescription or over-the-counter medications that might cause a reaction with alcohol consumption