Smart Consumption

Our commitment to responsible consumption

At North American Breweries, we certainly understand how refreshing and delicious an ice-cold beer tastes on a hot summer day…or after a hard day’s work…or when you’re out enjoying good friends and great food. And, of course, we’re thrilled when our products are part of any celebration or social gathering.

It has been scientifically proven that responsible consumption of alcoholic beverages by healthy adults can be socially acceptable – and even good for you. However, irresponsible use of alcohol can have harmful effects, not only on your physical and mental health, but also on those of third parties.

That’s why we are committed to smart consumption of the products we brew and sell, and to educating consumers to be smart about drinking habits so as to encourage healthy and balanced lifestyles.

Our commitment includes:

  • Showing respect toward those adults who choose not to consume our products.
  • Encouraging those who consume our products to do so responsibly at all times.
  • Developing new or supporting existing initiatives that promote zero alcohol consumption among vulnerable or sensitive populations, for whom consuming alcohol is NEVER appropriate.

Drinking can be part of your healthy lifestyle, so go ahead and enjoy your beer! But, please…always DRINK SMART. We encourage you to view the individual modules below to learn more about smart consumption:


Consumption Patterns

Alcohol Consumption

Sensitive Populations

North American Breweries is a Triple Bottom Line company committed to impacting our community and environment. In partnership with our stakeholders, we look for opportunities to create sustainable impact in the areas where we operate. We focus on promoting smart consumption; building strong communities; improving waterways, trails and parks, and workforce development.

We partner with grassroots, charitable organizations that create sustainable impact. If you have a program or project that you would like to tell us about, please submit our online application.