Genesee Brings Back Fan-Favorite Schwarzbier as Specialty Black Lager

Seasonal Favorite Returns with its Signature Rich, Roasted Flavor and a Toast to Hard Work

ROCHESTER, NY (November 10, 2026) – Genesee Schwarzbier is making its highly anticipated return, now under a new name: Genesee Specialty Black Lager.

“Genesee Specialty Black Lager pays tribute to the hardworking people who keep our communities moving, day and night,” said Jaime Polisoto, brand director for Genesee. “We’re excited to bring back this fan-favorite, combining the rich, roasted character of a traditional German-style Schwarzbier with the smooth, crisp finish Genesee drinkers know and love. It’s a great way to raise a glass to those who never stop showing up for their communities.”

Genesee Specialty Black Lager: Inspired by traditional German-style Schwarzbier, this brew brings rich color and roasted malt character together with the smooth, crisp drinkability Genesee fans expect. With notes of toasted bread, light chocolate, and subtle coffee, all wrapped up in a clean lager finish.

Genesee beers are available at retailers and convenience stores across NY, OH, PA, NJ, VT, FL, KS, MA, MD, NC and VA. Genesee Specialty Black Lager is available in 12-packs for a limited time, while supplies last, wherever Genesee Specialty beers are sold.

About Genesee Brewing Company

Established in 1878, the Genesee Brewing Company—New York state’s oldest brewery—makes the classic Genesee line of beers, Cream Ale and the Original Honey Brown Lager. The Genesee Brewing Company is owned by North American Breweries. For more information, visit www.geneseebeer.com